The Race is on to Tree Care Industry Expo

Posted by Chris Sabbarese on Sat, Oct, 26, 2013 @ 10:10 AM

TCI EXPO 2013 with datesIt's time to put the pedal to the metal and head out to Charlotte, NC for the 2013 TCI Expo, put onby TCIA. The world's largest tree care show and conference is just about set at the starting line with educational sessions, demontrations and equipment manufacturer displays that are dedicated to the advancement of the tree care industry!

Join @CoronaTools and our guest host, the TCIA , @VoiceofTreeCare for a great Q&A discussion on the upcoming conference to be held in Charlotte, November 14-16, 2103. The live chat begins 10/29/13 at 11AM PST via Twitter, where we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Some of the main discussion points that will be covered during the live chat include;

Education Sessions: Business, Safety & Arboriculture -  Hear about the very comprehensive offering with some earning CEUs

TCI Expo Welcome Reception:  At the NASCAR Hall of Fame this year with @HollywoodJeff keynote

75th TCIA Museum: Learn about TCIA & industry history at this one of a kind museum

TCIA Membership: Save at the TCIEXPO - from registration to product discounts!

New Regional Outreach Coordinators:  Meet the new team that has been hard at work to build our community throughout the country

Lotsgoing on this year that you do not want to miss so come join us!  It's easy to join the conversation on our Twubs treechat. Even if you aren't on Twitter you can still see the conversation and click on the links and resources.  If you do miss the chat, you can still access the #treechat Storify 24/7 that will be posted following the chat. The transcript includes all the information and links shared during the discussion.

Come share with us on this great event and we look forward to sharing with you on the live #treechat!

Topics: #treechat, Corona Tools, News

Treechat Roundtable 4/23/13 - Tree Stories in the News

Posted by Chris Sabbarese on Mon, Apr, 22, 2013 @ 18:04 PM
This week is the 1st treechat roundtable where we discuss tree related topic in the news. These discussions take place the 4th Tuesday of each month with the goal of informing, sharing and discussing events that shape our landscapes and gardens related to trees and how these events affects each of us.

milanbuilding5The live chat begins 4/23/13 at 11AM via Twitter with Corona as this week's host and moderator. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

This month’s news articles include;

Vertical Forests – discussing the building project in Milan for buildings that become forest sky scrapers.

17 Year Cicadas – a look at what to expect, protecting your trees and recipes to put them to good use.

cicadas12n 6 webJoshua Trees in Bloom Across the Southwest – an impressive phenomena that leaves scientists baffled.

Tree PestsEmerald Ash Borer, Gypsy Moths and others could are making their way to a tree near you and what’s being done to help.

Bees and Almonds – Fewer bees in California means higher prices on almonds and other goods.

Other Articles – Family sues USFS for $1M for a fallen tree, man shoots at a tree and tree fires back, 12 year olds letter saves an entire forest.

There’s always interesting things happening in the news regarding trees from technical, to ethical, to the downright bizarre or humorous tree related stories. Come share with us on these roundtable discussions and tell us what you think.

If you come across an interesting story that you would like to share on the next discussion, email the link to and we’ll add it to the discussion. If you can’t make the live chat you’ll find a recap of links and shares on Corona Tools Storify!

Topics: #treechat, tree care, News, landscape

Redefining Fresh

Posted by Chris Sabbarese on Tue, May, 17, 2011 @ 17:05 PM
A guest post by author Michael Nolan

The aisle at the supermarket is marked with signs proclaiming their "Fresh Produce". In their case, fresh means tomatoes that were picked green and shipped in from Mexico after three days in the gas chamber with ethylene (C2H4) a colorless, flammable gas that just so happens to be a petroleum derivative.

The popular sub sandwich chain wants us to "Eat Fresh" with shredded iceberg lettuce that arrives at the store in sealed bags. How fresh can that be? I even went to a local "Farm Fresh" farm stand recently where they were selling fresh bananas. In Alabama. In April. Am I the only one around here who knows that we can't grow bananas in Alabama?

The time has come to redefine "fresh". To understand that the term is being abused and bastardized beyond recognition is a good starting point but the only real way to ensure that you and your family are getting real fresh food is to grow it yourself or to personally know the people who are. Growing your own food isn't nearly the all-encompassing time hog that some would have you believe, nor does it have to break the bank though I will admit to spending far more on gardening over the years than I ever should have.

Putting an end to food scares

Ever notice that E. coli thing that pops up periodically? You can't buy onions. Or spinach. Tomatoes, peppers, you name it. In more than 30 years of growing my own food I have yet to experience E. coli or other diseases in my fresh food. I have never heard of someone who grows their own fresh produce dealing with it either.

If you've ever griped over the fact that you just can't buy a decent tomato anymore then you are a perfect candidate for growing your own. It isn't complicated, doesn't take much time or effort and you can even do it if all you have to work with is a couple of square feet on a balcony. What's more, the tomatoes you grow yourself will not be the mealy, flavorless lumps of nothing that you'd be wasting your hard earned cash for in the supermarket.

Start small, with just a couple of plants that you know you enjoy. Tomatoes are a popular starter (and the most popular garden plant grown in the US), but you could even start with a container of herbs or colorful salad greens that will produce over and over throughout the season.

When it comes to fresh food, start taking responsibility for you and your family and stop taking their word for it. Their job is to sell you what they have. Your job is to stop buying the lies.

Michael Nolan, The Garden Rockstar is an author, blogger and speaker on gardening, sustainability, food ethics and homesteading. He is currently in the process of writing a new guest post on a different site for each day in May. To follow his progress, visit

Topics: trends, News, gardening

Where Corona Tools, Manure and Social Media Intersects

Posted by Chris Sabbarese on Tue, May, 18, 2010 @ 11:05 AM

Today's online social world presents us with a unique opportunity for companies to connect with individuals in a way that was never possible. Corona recently implemented its online social networks as a means to reach out directly to the modern-day garden enthusiast, connect with them and share in their passion. In the short time since Corona began communicating online, we recently discovered where garden tools and manure come together via Twitter.

A Brief History of California Oranges and Corona Clipper

corona orange lablesThe U.S. citrus industry's roots go back to 1873, when the National Arboretum in Washington, DC sent two small Bahia navel orange trees gathered by missionaries in Brazil, to Riverside, CA. The trees thrived in the local climate and residents loved the fruit. By 1882 there were over 500,000 orange trees planted and the fruit was being shipped throughout the US and overseas.

However, the citrus shippers had noticed that fruit that was "handled with care" in the fields and packing houses tended to produce better arrival conditions after an extended journey. Since better arrivals meant a better market price for the fruit, the growers and shippers started to develop methods of handling fruit to limit the damage to the fruit during the harvest and packing processes. One main contributor to decay was damage to the skin that could introduce bacteria and encourage mold growth.

Corona B9 orange clipperA Riverside school teacher became interested in the problem and had a vision of a tool that would help prevent damage to the oranges. That vision was the first moment of conception for Corona Clipper. He thought that if the fruit could be picked by a cutting tool, instead of being pulled, the fruit would retain its button. If the tool had a curved shape, it could cut the stem right at the button and eliminate stem fragments and the damage caused by the attached stems.

His design was turned over to a local blacksmith which became Corona Clipper's first tool, the AG 5050 Orange Sheer, which we still make today. This tool was formerly called, and still remembered by many, as the "B9 Orange Clipper". The tool is linked directly with the U.S. citrus industry, which started near Corona, in the city of Riverside.

Corona's History Intersects With the Present via Twitter

Fast-forward to 2010 and the advancements in technology, Corona recently began connecting with today's gardeners via Twitter and its other social networks. We were quickly connected with a local farmer via our @CoronaTools' Twitter account. Her name is Annie Haven, who goes by the screen name @GreenSoil we were surprised to learn she has a direct connection to Corona's history.

It turns out, Annie comes from a long line of early Southern California orange growers. Namely Archibald B. Haven, Jr., whose family helped define the citrus and seed industries and relied on Corona tools, specifically the "9B" and orange picking sacks, to harvest their crops back in the early 1930's. Their farms were located all throughout the southland, and in the city of Ontario, two of its major thoroughfares still bear her grandfather's namesake, Archibald and Haven Avenues.

Haven Corona orange sackWe recently caught up with Annie on her Southern California ranch near Corona Clipper offices in Corona, where she carries on her family's agricultural tradition. She shared some her family memories and old mementos, one of which was her father's Corona orange sack with the original Corona logo and its tie back to the Havens. Annie's uncle, Norm Haven, also commented on their connection to Corona Clipper saying, "I can remember making the drive out to Corona to pick up the orange sacks and 9B Orange Clippers, which was a long drive in those days in our Model-T." While the Havens exited the citrus business in 1988, Annie continues to rely on the Corona tools she grew up with on her own farms today, where she raises and sells cattle, along with producing her infamous blend of 100% organic manure tea soil conditioners.

Steeped in the agricultural tradition on which both companies were founded, Corona Clipper and Authentic Haven Brands continue their legacy by innovating their products to meet the needs of today's gardeners who are committed to producing organic foods for themselves and their families. Corona tools provide garden tools which enable gardeners to prepare and maintain their gardens, while Authentic Haven Brands help to condition gardener's soil and promote healthy growth. The synergy and connection between our companies is tremendous and it was all made possible through a little social tool called Twitter.

Topics: News, gardening, soil

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