While some landscape maintenance companies focus on homeowners and others service commercial properties exclusively, it takes real focus to manage homeowners’ association accounts (HOA). They’re often the worst of both worlds – the laser-like focus of residential consumers with the downward price pressure of commercial clients. This story will appear in the May 2014 issue of Lawn and Landscape Magazine, and is the topic of the May 7 #landscapechat conversation on Twitter with Brian Horn, Managing Editor at GIE Media, Inc., Lawn & Landscape Magazine.
The reward for the effort put forth to sell, maintain and retain HOA clients is the sheer volume of work in a very contained area, concentrating staff and decreasing time and travel costs. And it's our topic on this week's #landscapechat
You're Invited to Tweet
Join @CoronaTools and #landscapechat co-partner, Brian Horn, Managing Editor of Lawn and Landscape Magazine @lawnandlandscape for this week's topic, balancing the HOA landscape accounts from those in the business. The live chat begins Wednesday, May 7, 2014 at 11 a.m. PST / 2 p.m. EST, were we come together with green industry experts and fellow landscape tweeps each week to discuss all things related to landscape, since 2011.
There are seven key takeaways that will be covered during the live chat May 7.
1. To get the HOA work, consider getting involved in regional groups where your target audience gathers.
2. One contractor began networking with community managers through the Community Association Institute in his area.
3. Provide an online portal where clients can view a work order status. Communication via email and online work orders creates a paper trail documenting all activity.
4. There can be 50 people involved as “bosses” of an account, so a structure with a single point of contact to the company to promote information flow is critical.
5. Regularly attending board meetings where landscaping may be discussed is also great way to maintain a good relationship.
6. Position yourself as an expert in the HOA sector by being visible at community events, and educating about HOA landscaping services through something like a blog.
7. HOA properties can require more detail work. Every account has specialties.
Join the Conversation
Don’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hastag to all your tweets or join us on the landscapechat Nurph channel that adds it for you and provides 24/7 access to past chat replays!
If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion.