Season After Season: The Corona Blog

Study Reveals 5 Things Know to Grow Your Landscape Business

Posted by Chris Sabbarese on Tue, Mar, 04, 2014 @ 19:03 PM

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One of the bread and butter components of our industry is the landscape maintenance company, generally divided into those that service residential properties and those with commercial clients. In 2013 Lawn and Landscape Magazine surveyed residential homeowners about their landscaping decisions. This year Lawn and Landscape  partnered with Sygenta to survey commercial property managers about their attitudes toward landscapers. The happy result is the February cover story, 2014 Grow the Market 2 study, providing hard data from property managers about their lawn and landscape decisions.    

You're Invited to Tweet 

Join @CoronaTools and #landscapechat co-partner, Brian Horn, Managing Editor of Lawn and Landscape Magazine @lawnandlandscape for this week's topic, a major study of Property Managers' attitudes about landscaping and lawn care, Grow the Market 2 Survey. The live chat begins March 5, 2014 at 11 a.m. PST / 2 p.m. EST, were we come together with green industry experts and fellow landscape tweeps each week to discuss all things related to landscape, since 2011.

Discussion Overview 

 There are five key takeaways that will be covered during the live chat. 

  • Hiring Decisions Far and away, quality of work and staying on budget are the most important things to the average property manager when it comes to hiring a landscaper. Price comes in tied for fifth on the list of top reasons.
  • What's Important; What's Not Green services and certifications come in dead last, with just 2 percent of property managers choosing those as the top reasons to hire a company.
  • Service with a Smile Almost three-quarters of respondents cited problems with services or improperly completed jobs as the most common reason they fired a landscape contractor.
  • Doing Business with a Business High prices came in near the bottom of the list, with just 4 percent of property managers saying it was why they often changed landscapers.
  • Property by the Numbers 60 percent of our respondents spend more than $20,000 a year on their entire landscape, and almost half of them say that budget has increased since 2011. 

Join the Conversation 

Don’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hastag to all your tweets or join us on the landscapechat Nurph channel that adds it for you and provides 24/7 access to past chat replays!

If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion. 

Topics: Corona Tools, #Landscapechat, Lawn and Landscape

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