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Email Marketing for Tree Care & Landscape Pros on #treechat

Posted by Chris Sabbarese on Mon, May, 20, 2013 @ 19:05 PM

corona tools newsletterToo often you hear people say email is so out dated. People don’t email or call these days…they communicate via text or on Facebook. So why waste time on boring old email? Well…in short, it’s where the money is! If you think email marketing is dead, then you can’t miss #SocialTuesday live on #treechat!

The live chat begins 5/21/13 at 11AM PST via Twitter with Corona as this week's host and moderator. Join @Coronatools and other industry experts each week discussing all things related to trees and tree care since 2010!

Key Topic Takeaways

  • Email is your golden ticket – a discussion on why email marketing is vital for businesses and organizations
  • Developing Your Strategy – understanding your goals, scheduling your content and setting your expectations
  • Getting Started – building and managing your email database to grow with your business and delivering targeted email campaigns your readers want
  • registerAchieving Email Nirvana – open rates are great but the call-to- action is what keeps your pocket lined with green
  • Email Formatting – email is never one size fits all, more readers are seeing your emails on mobile device and presentation matters

Email marketing is by far the single most important tool in your marketing tool shed so come join in the conversation on this great topic. Whether you are; a business owner, contractor, committee organizer, or community leader, email should have a place in your marketing strategy.

Don’t miss this special #SocialTuesday chat! If you can’t make the live chat you’ll find a recap of all the links and shares on Corona Tools Storify!  NOTE:  Storify did not register the final 25 mins of this chat...!  Here is a link to the complete chat from Twitter 

Topics: #treechat, tree care, Corona Tools, landscape, business

Grow A Sequoia in Your Living Room? It's Bonsai on #Treechat

Posted by Chris Sabbarese on Thu, May, 02, 2013 @ 05:05 AM
bonsai1Ever thought about how great it would be to grow a Sequoia tree in your living room??? Okay, sounds impossible, right? But not when it’s a bonsai tree. Even a tree like a California Redwood can be grown in the smallest of spaces using the time-honored techniques of bonsai, developed centuries ago in China. Join us as we explore this ancient art form on this week’s treechat,  

The live chat begins at 5/7/13 at 11AM PST with guest host, Ron Elardo, Ph.D. @Whadyacallit. Ron is an author, editor for American Conifer Society's Conifer Quarterly and has been practicing the art of bonsai for 6 years at Hidden Lake Gardens in Michigan. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

Topic highlights in covered during this week’s chat includes;

  • Plant Selection – what you need to know and look for when making a selection for bonsai
  • Materials and Tools – a look at the materials used and tools used to maintain their shape 
  • Planting – understanding what goes into planting and tips for success
  • Pruning and Shaping – understand the fundamentals shaping and pruning your bonsai 
  • Integrated Pest Management (IPM) – a healthy bonsai includes regular IPM schedule
  • Watering and General Care – learn about general care and maintenance tips 
  • Overwintering Your Bonsai – what you need to know about to successfully overwinter your bonsai

Corona curved snipsRon has lots of great tips and information in store so you won't want to miss it. You can also submit questions to him before the chat so he can cover it during the live session. Just post your question in the comments here or tweet it to @Whadyacallit by 5/7/13, 12N PST.

During the chat we encourage participants to ask questions, learn about bonsai and also grow their own. To help inspire you, Corona is giving away a pair of curved snips to help make cuts in small spaces. All you need to do is win is tweet during the chat and ask questions. The most engaged participant during the live chat wins and will be announced on 5/8 at 8AM PST.

What if you miss the live session? You can access the #treechat Storify 24/7 that will be posted following the chat with all the information and links we discussed. 

Come share with us on this great topic and discussion! See you on the chat!

bonsai image courtesy of Ron Elardo
Corona curved snips image ©Corona Clipper

Topics: #treechat, tree care, gardening, Landscaping, tools tree care, bonsai

Treechat Roundtable 4/23/13 - Tree Stories in the News

Posted by Chris Sabbarese on Mon, Apr, 22, 2013 @ 18:04 PM
This week is the 1st treechat roundtable where we discuss tree related topic in the news. These discussions take place the 4th Tuesday of each month with the goal of informing, sharing and discussing events that shape our landscapes and gardens related to trees and how these events affects each of us.

milanbuilding5The live chat begins 4/23/13 at 11AM via Twitter with Corona as this week's host and moderator. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

This month’s news articles include;

Vertical Forests – discussing the building project in Milan for buildings that become forest sky scrapers.

17 Year Cicadas – a look at what to expect, protecting your trees and recipes to put them to good use.

cicadas12n 6 webJoshua Trees in Bloom Across the Southwest – an impressive phenomena that leaves scientists baffled.

Tree PestsEmerald Ash Borer, Gypsy Moths and others could are making their way to a tree near you and what’s being done to help.

Bees and Almonds – Fewer bees in California means higher prices on almonds and other goods.

Other Articles – Family sues USFS for $1M for a fallen tree, man shoots at a tree and tree fires back, 12 year olds letter saves an entire forest.

There’s always interesting things happening in the news regarding trees from technical, to ethical, to the downright bizarre or humorous tree related stories. Come share with us on these roundtable discussions and tell us what you think.

If you come across an interesting story that you would like to share on the next discussion, email the link to treechatnews@gmail.com and we’ll add it to the discussion. If you can’t make the live chat you’ll find a recap of links and shares on Corona Tools Storify!

Topics: #treechat, tree care, News, landscape

Social Strategies for Tree Care & Landscape Businesses

Posted by Chris Sabbarese on Tue, Apr, 16, 2013 @ 11:04 AM

social media strategyWith more than 1 billion of the world's population on today's social networks it doesn't take a mathematician to figure out that businesses or organizations looking to expand its customer base and reach, should be actively be engaging with them via social networks. But before you make the leap, it’s important to have a plan and strategy to maximize your time and to yield the greatest benefits.

Beginning in April 2013, the 3rd Tuesday of the month, treechat kicks off #SocialTuesday geared towards identifying trends, tips and strategies for taking advantages of social networks and applying them to tree care and landscape businesses. On 4/16, our topic is your social strategy with the key areas of discussion including;

  • Your Internal Challenges – executive demanding ROI, internal departments who don’t support or understand social networks, budgets and resources
  • On-the-Fly Social Evaluation – how do you know your social strategy is effective, how do you step up your efforts, and where do you go for new ideas and inspiration
  • Social Framework for Businesses – a set of core objectives guidelines that supports your digital strategies within the organization
  • Where to Start – developing the plan before you start and updating your current tactics to become more effective
  • What’s Your Objective – identify why you’re on social networks will help guide your strategy to implement them effectively
  • Your Audience – understanding who they are and what they want from you
  • Brand Voice – structuring your brand guidelines and voice across networks
  • Social Campaigns – if at first you don’t succeed, try something else
  • Measuring Your Success – Did you meet your objectives or is it time to adjust or just start over

So whether you’ve been a social fanatic for years or about to set up your 1st Facebook page, come share with us on Treechat’s, Social Tuesday series and discover new ways to grow your business and your social media plan. In case you missed the live chat or any of the resourses shared, check out the complete Storify transcript.

Topics: #treechat, tree care, Landscaping, business

4-1-1 on Social Networks for Tree and Landscape Pros on #Treechat

Posted by Chris Sabbarese on Fri, Mar, 08, 2013 @ 13:03 PM

Corona Tools Social NetworksAs social networks become increasingly popular, it’s becoming more of a challenge to plan your marketing strategies for using them effectively. Especially when need to promote your tree care and landscape business. With new networks promising to be the next great thing to on-going changes in popular ones, how do you determine which you should participate in to make the best use of your time? Get some Vine, a comfy chair, a heaping helping of Pinterest or other favorite social network and well take a look at some of the ways to navigate through them, get your message out and help maximize your time! It’s all coming up on #treechat this week so don’t miss it.

With a TREEmendous amount of information to cover, we’re kicking off the chat 30 minutes early on 3/12/13 at 10:30 AM PST for this special 90 minute chat. Please join @Coronatools and other industry experts each week via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

Topic highlights covered during this week's chat includes;

  • Social Networks for Business – which ones are right for you and how to use them
  • What Works for You – which networks are working for you and which do you avoid
  • Up and Coming Networks – a look at growing niche networks 
  • Budget Your Time – tips for making the best use of your time for maximum results
  • Hands on Demos – real-time discussion of Vine for Twitter and how it may work for you
  • And Much More!

Whether you’re a tech savvy guru, new to social networks and still deciding where you should be spend your time, or a seasoned tweep that ready to up your social game, you will not want to miss this chat. We’ll have plenty of experts and resources available during the special 90 minute chat so come join the conversation and knowledge.

And if you have questions related to this topic that you would like to discuss during the chat, please leave it in the comments below or tweet it to @Coronatools prior the live chat. Questions are always encouraged during the live event too.

If you do miss the chat, don't worry, you can still access the #treechat Storify 24/7 that will be posted following the chat. The transcript includes all the information and links we shared during the discussion.

Come share with us on this great topic and see you on the live chat!

Topics: #treechat, tree care, Corona Tools, trends, Landscaping

Pruning and Caring for Your Cherry and Other Fruit Trees on #treechat

Posted by Chris Sabbarese on Fri, Feb, 15, 2013 @ 13:02 PM

ft318 bOn February 18th the US celebrates President’s Day to honor of two of our greatest presidents born in this month; Abraham Lincoln and George Washington. On this week’s treechat we will be discussing a topic that relates to Washington and the infamous cherry tree with our guest, @GrowOrganicCom of Peaceful Valley Farm Supply.

The live chat begins at 2/19/13 at 11AM PST with this week's guest hosts Charlotte Germane and Linnie McNaughton, Nursery Manager at Peacful Valley. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

Topic highlights covered during this week's chat includes;

  • Washington and the Cherry Tree – A discussion of his birthday and news about dwarf cherry trees
  • Planting Method – Why the wide and shallow method works best
  • Pruning Cherry and Apricot Trees - Drop the loppers when you get these trees in winter 
  • Pruning Other Fruit Trees – Discussing the most popular pruning system 
  • Dormant Spraying Tips – How to know if it’s too late for the third dormant spraying

Charlotte has lots of great information in store on this chat so you won't want to miss it. And if you have questions related to the topic that you would like her to cover during the chat, please leave it in the comments below or tweet it to @GrowOrganicCom before the live chat.

If you do miss the chat, don't worry, you can still access the #treechat Storify 24/7 that will be posted following the chat. The transcript includes all the information and links we shared during the discussion.

Come share with us on this great topic and see you on the live chat!

Cherry tree image is courtesy of Peaceful Valley Farm Supply, Inc.

Topics: #treechat, tree care, tools tree care

Advancing the Business of Tree Care with TCIA on #treechat

Posted by Chris Sabbarese on Tue, Feb, 12, 2013 @ 15:02 PM

rsz 175 year web header v2 bgCertified tree care professionals and tree care business owners have to be up on the latest trends and regulations in arboriculture.  Thanks to organizations like TCIA, both are able keep on track with course work for continuing training and education along with the latest trends for helping them grow their businesses.  Celebrating their 75th, TCIA join us this week to discuss its upcoming calendar of events aimed at getting aborists and business owners the education and information to advance in the tree care business.

The live chat begins at 2/12/13 at 11AM PST with this week's guest hosts Amy Tetreault @Voiceoftreecare and Tchukki Andersen @TCIA_Arborist of TCIA. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

Topic highlights covered during this week's chat includes;

WMC 2013 – Information about the conference, who attends, activities and schedule of events
TCI Webinars - Topics include using social media to build a more profitable business, SRT, OSHA compliance, and more.
CTSP Workshops - Certified Treecare Safety Professional (CTSP) helps protect employees/coworkers, prevent accidents and save lives as well as other benefits

Amy & Tchukki have lots of great information in store on this chat so you won't want to miss it. Not to worry if you do, you can still access the #treechat Storify 24/7 that will be posted following the chat with all the information and links we discussed.

Come share with us on this great topic and discussion! See you on the chat!

TCIA image is courtesy of TCIA.org

Topics: #treechat, tree care

Growing Fruit Trees in Containers on #treechat

Posted by Chris Sabbarese on Thu, Jan, 17, 2013 @ 13:01 PM

container tree on What's better than a juicy, fresh picked orange? How about one picked from a tree in your own backyard? These days more people are enjoying better tasting fruit grown in their gardens and landscapes but what about those who are space challenged? On this week's #treechat, we're discussing how to grow fruit trees in containers.

The live chat begins at 1/22/13 at 11AM via Twitter with this week's guest host, @StarkBrosCares Sarah DePass of Stark Bro's Nurseries & Orchards. Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

Topic highlights covered during this week's chat includes;

Getting Started - Choosing the right container, the right "place", and the right potting mixture

Care - Watering, Fertilizing including ideal types & frequencies for containers, Repotting to keep soil/roots healthy

Winterizing - Winter over your container trees, pruning trees for Spring

Sarah has lots of great tips and information in store so you won't want to miss it. You can also submit questions to Sarah before the chat so she can cover it during the live session. Just post your question in the comments here or tweet it to @StarkBrosCares by 1/21/13, 12N PST.

What if you miss the live session? You can access the #treechat Storify 24/7 that will be posted following the chat with all the information and links we discussed.

Here's to a prosperous fruit year!

Photo courtesty of Stark Bro's Nurseries & Orchards

Topics: #treechat, tree care, landscape, gardening, planting

Tips for Planting the Right Tree in the Right Sopt on #treechat

Posted by Chris Sabbarese on Tue, Jan, 15, 2013 @ 16:01 PM

treepicBelieve it or not, there is a lot to consider when it comes to planting trees.  On this week's #treechat, we're discussing what home and property owners should consider during the tree selection process to ensure you put the right tree in the right spot! 

The live chat begins at 1/15/13 at 11AM via Twitter with Corona as this week's host.  Join @Coronatools and other industry experts each week at 11AM PST via Twitter for #treechat. Discussing all things related to trees and tree care since 2010!

Topic highlights covered include;

Considering Size & Growing Space - mature tree size, room needed for planting, avoiding hazards, root run, the neighbors, and much more. 

Growing in the ZoneSun exposure requirements, planting for heating/ cooling efficiency in your home and proper watering. 

Maximizing Your Space - how to grow trees in even the smallest of spaces

Missed the live session? You can access the #treechat Storify 24/7 with all the information we discussed.  If you have a question about what was covered or something else related this topic, just post your comment and we'll get an answer for you.

Topics: #treechat, tree care, gardening, Landscaping, planting, hardiness zone

When Tree Care Goes Wrong

Posted by Chris Sabbarese on Thu, May, 17, 2012 @ 19:05 PM

Crimes Against Treemanity

corona treechatYou know you’ve seen it…a thriving healthy tree one day, then a trunk with no branches the next.  Or that tree that someone planted year ago, whose owner forgot, IT WILL GROW…!  Sometimes it’s poor planning, poor maintenance, limited knowledge of what trees need, and in some cases, a blatant disregard for a tree's health.  What we’re talking about are crimes against treemanity!

This week on #treechat, we discussed and had a photo share about some of the awful things homeowners and some landscape “professionals” do to trees.  Many homeowners think a tree just gets planted and their done.  While the un-professional contractor, who knows little about tree care, takes out their chainsaw and just starts butchering trees.

Our goal is to bring awareness to the many crimes against treemanity we see throughout our neighborhoods and cities and to help others learn what they can to prevent these mistakes in their landscapes.  Our arborist community, who participates weekly on #treechat, shared some great tips on how to help prevent these horrible crimes against nature;

corona treechatRemove bracing cables and poles – after the first 2-3 years a tree is established and no longer needs the added support.

Plan before you plant – when planting your trees, think about the space and will it accommodate your tree when mature.  Is it next to the house or will it grow into the electrical lines…?

Resist volcano mulching – more is not always better, especially not piled up around the base of the trunk which can lead to diseases or tree loss.

Proper pruning – the operative word, PROPER!  It invigorates a tree's health, maintains it shape and balance between a trees canopies and roots.

And #1 takeaway...

Hire a certified arborist – not only do they care about a tree’s health but they will properly maintain it.  It’s easy to locate one from organizations such as TCIA, located in your area.  Just ask yourself, would you prefer a plumber or a physician to provide you with your personal health services?   You get the idea...

You can check out all the great tips and photo shares on our Storify “Crimes Against Treemanity

Corona Wants to Help

Corona is doing its part to help stamp out the bad things that happen to trees every day.  We’re giving one lucky treehugger a set of Corona tools Including a professional pair of loppers, hand pruners, and folding saw valued at approx $150 the most shared photo.

Throughout the month of May (5/31), you can share your Crimes Against Treemanity pictures on any of the #treechat networks;

On Twitter: mention @Coronatools & use the #treechat, post your photo on our Facebook or Google+ page, or pin it on the Crimes Against Treemanity photo board on Pinterest!

Share your post and picture with family and friends and let people know why it’s a “crime” and we'll award the Corona pruning tools to the share that generates the most buzz and awareness.  We’ll announce the winner on 6/1/2012 and along the way, create greater awareness so others will take the time and provide proper care to their trees!

Topics: #treechat, tree care, landscape, planting, tools

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