corona-sub-header-4.jpg

Season After Season

Welcome to the Corona Blog!

5 Ways to Optimize Your Landscape Website for Better SEO

Posted by Chris Sabbarese on Mon, Mar, 30, 2015 @ 15:03 PM

Lawn & Landscape SEO_3-31-2015 Magazine is a significant resource for business owners within the green industry. This week they've invited Marketing Expert Chris Heiler of Landscape Leadership to weigh in on content marketing.

Learn how to optimize everything from photos to keywords. Chris Heiler will provide examples, give advice and answer questions on strategy and tactics for the best marketing on the planet during this week's #Landscapechat  on Twitter.

POST CHAT UPDATE: Be sure to listen to Chris Heiler's follow up podcast, Smarketing Talk - SEO For Landscapers and Lawn Care Pros on  Landscape Leadership!   

You're Invited to Tweet 

Join @CoronaTools and Co-Host Lawn and Landscape Magazine Digital Content Manager,  Kate Spirgen  @LawnLandscape, along with Guest Host Chris Heiler, President and Founder of Landscape Leadership, tweeting as @inboundagency, for a look at 5 Ways to Optimize Your Website  on  #landscapechat,,Wednesday, April 1, 2015 at 11 a.m. P.T.or 2 p.m. ET. This is the Twitter chat where we come together with green industry experts and fellow landscape tweeps, each week to discuss all things related to landscape, since 2011.

Discussion Overview

ChrisHeilerKey insights from #Landscapechat with Chris Heiler include: 

 1) Content Marketing - SEO is mostly impacted by your content today, not as much by on-page technical things like keywords and title tags like in previous years.

2) Find local keywords - The first step you should take in finding the best keywords for your business is defining your target service area.

3) Optimize Tag Titles - Title tags are part of your website meta data, which acts as a more descriptive and formatted version of URLs.

4) Use Meta DescriptionsConsisting of 150 characters, these descriptions should contain one or two compelling sentences describing your specific company services and local service area to give your potential clients a preview of the contents of your webpage.

5) Make Your Photos Work for You - There are three values you can update or add to your image files to fully optimize them

Join the Conversation

Corona Tools Landscapechat

Don’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hashtag to all your tweets or join us in the landscapechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion. 

About Landscapechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now landscapechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries!

photo courtesy of Lawn & Landscape Magazine
in

Topics: #Landscapechat, Lawn and Landscape Magazine, Chris Heiler

10 Reasons Landscape Businesses Fail

Posted by Chris Sabbarese on Sat, Jan, 31, 2015 @ 08:01 AM

LandAndLandscapeFail2-4-2015Lawn & Landscape Magazine is a significant resource for business owners within the green industry. The California Landscape Contractors Association represents many top contractors across California. This week these two industry leaders combine forces to weigh in on #Landscapechat to review 10 Reasons Landscape Businesses Fail, so that you and your landscape company can avoid the pitfalls and learn from the mistakes of others.

Nobody wants to fail! Chat with the experts on saving (and even growing) your business with Lawn and Landscape Magazine  and CACL at a live tweet-up from the CLCA Booth at the Landscape Industry Show in Ontario, California on this week's #Landscapechat  on Twitter.  

You're Invited to Tweet 

Join @CoronaTools and Host Lawn and Landscape Magazine Digital Content Manager,  Kate Spirgen  @LawnLandscape, along with Guest Host David Silva of California Landscape Contractors Association tweeting as @CLCAToday, for a look at Why Landscape Businesses Fail on  #Landscapechat on Wednesday, February 4, 2015 at 11 a.m. P.T.or 2 p.m. ET. This is the Twitter chat where we come together with green industry experts and fellow landscape tweeps, each week to discuss all things related to landscape, since 2011.

Discussion Overview

Key observations on the Benchmarking Your Business will include: 

  • Causes - Why do landscape businesses fail
  • Background - What are the top reasons they fail
  • Troubleshooting Tips - Tips to avoid some of these common mistakes
  • Trends for 2015 - What business trends does CLCA foresee in 2015/ discussing at LIS?
  • Valuable Resources - where landscapers can turn to for help

Join the Conversation

Corona Tools Landscapechat

Don’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hashtag to all your tweets or join us in the landscapechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion. 

About Landscapechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now landscapechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries!

photo courtesy of Lawn & Landscape Magazine
in

Topics: Corona Tools, #Landscapechat, Lawn and Landscape Magazine, 10 Reasons Businesses Fail

The State of the Lawn & Landscape Industry

Posted by Chris Sabbarese on Tue, Nov, 04, 2014 @ 16:11 PM

LawnLandscapeStateOfIndustryCover OctoberLike all industries, the Lawn and Landscape Industry is only as strong as its people. The October, 2014 issue of Lawn & Landscape Magazine sizes up the strengths and weaknesses of our green industry and delivers a comprehensive report backed by detailed questionnaires and data collected across a wide range of components. Join the discussion on the state of the industry with Lawn and Landscape Magazine on this week's #Landscapechat  on Twitter.  

You're Invited to Tweet 

Join @CoronaTools and partner Lawn and Landscape Magazine Editor Kate Spirgen @LawnLandscape for #Landscapechat on Wednesday, November 5, 2014 at 11 a.m. P.T.or 2 p.m. ET. This is the Twitter chat where we come together with green industry experts and fellow landscape tweeps, each week to discuss all things related to landscape, since 2011.

Discussion Overview

Key observations on the State of the Lawn and Landscape Industry will include:  

Optimistic about the Future - Landscapers across the country are optimistic about the future of the industry. 95% of those surveyed say they are very or somewhat confident that the landscape industry will grow next year.

Lawn Maintenance Leading - Lawn maintenance was the fastest growing area for lawn and landscape companies in 2014 and 32% of landscapers think it will be the fastest growing service in 2015. 

Design/Build Services - With new home construction and increased property values come more design/build jobs. 55% of contractors said they plan on offering design/build services in 2015, and total gross sales revenue for construction and design has gone up 18% for industry professionals. 

Staffing Challenges - Finding quality employees continues to be an issue for the green industry. It’s the No. 1 economic challenge landscapers wish they could fix, and 84 percent say it hinders their company’s growth in some way. 

Key Concerns, Industry-wide - The biggest concerns in the industry right now are fuel prices, generating good leads and stress.

Join the Conversation

Corona Tools Landscapechat

Don’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hashtag to all your tweets or join us in the landscapechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion. 

About Landscapechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now landscapechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries!

photo courtesy of Lawn & Landscape Magazine

Topics: #Landscapechat, Corona Tools, Lawn and Landscape Magazine

Successfully Balancing HOA Clients and Their Landscapes

Posted by Chris Sabbarese on Tue, May, 06, 2014 @ 18:05 PM

Corona Tools Landscapechat HOAWhile some landscape maintenance companies focus on homeowners and others service commercial properties exclusively, it takes real focus to manage homeowners’ association accounts (HOA). They’re often the worst of both worlds – the laser-like focus of residential consumers with the downward price pressure of commercial clients. This story will appear in the May 2014 issue of Lawn and Landscape Magazine, and is the topic of the May 7 #landscapechat conversation on Twitter with Brian Horn, Managing Editor at GIE Media, Inc., Lawn & Landscape Magazine.  

The reward for the effort put forth to sell, maintain and retain HOA clients is the sheer volume of work in a very contained area, concentrating staff and decreasing time and travel costs.  And it's our topic on this week's #landscapechat

You're Invited to Tweet 

Join @CoronaTools and #landscapechat co-partner, Brian Horn, Managing Editor of Lawn and Landscape Magazine @lawnandlandscape for this week's topic, balancing the HOA landscape accounts from those in the business. The live chat begins Wednesday, May 7, 2014 at 11 a.m. PST / 2 p.m. EST, were we come together with green industry experts and fellow landscape tweeps each week to discuss all things related to landscape, since 2011.

Discussion Overview 

 There are seven key takeaways that will be covered during the live chat May 7.  

1.      To get the HOA work, consider getting involved in regional groups where your target audience gathers.

2.      One contractor began networking with community managers through the Community Association Institute in his area. 

3.      Provide an online portal where clients can view a work order status. Communication via email and online work orders creates a paper trail documenting all activity.

4.      There can be 50 people involved as “bosses” of an account, so a structure with a single point of contact to the company to promote information flow is critical. 

5.      Regularly attending board meetings where landscaping may be discussed is also great way to maintain a good relationship. 

6.      Position yourself as an expert in the HOA sector by being visible at community events, and educating about HOA landscaping services through something like a blog.

7.      HOA properties can require more detail work. Every account has specialties.  

Join the Conversation

Corona Tools LandscapechatDon’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hastag to all your tweets or join us on the landscapechat Nurph channel that adds it for you and provides 24/7 access to past chat replays!

If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion. 

Topics: #Landscapechat, Corona Tools, Lawn and Landscape Magazine, Homeowner Associations, HOA

Recent Posts

Posts by Topic

see all