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Growing Your Tree Care Business with Social Selling

Posted by Chris Sabbarese on Mon, Jun, 09, 2014 @ 19:06 PM

Corona Tools Treechat Tom MartinWhen you are promoting your brand or business, the cold calling can be the worst part of the job.  Forget the cold calls, why not tap into sales potential of social networks? Social selling is like cold calling, except the calls are warm and welcome because they are based on helping the prospect make a buying decision versus just trying to close a deal.

You can successfully combine social media and the science of propinquity to grow your business without ever making a single cold call, sending an unsolicited piece of direct mail, running advertising or using paid outbound marketing of any kind. Painlessly Prospecting on Social Networks is our topic on this special #treechat.

You're Invited to Tweet 

Join @CoronaTools and special guest Tom Martin @TomMartin, speaker and author of "The Invisble Sale". The live chat begins Tuesday, June 10, 2014 at 11 a.m. PST / 2 p.m. EST.  This is the Twitter chat were we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Discussion Overview

The State of Our National Forests - Discover why you need to be digital to get business from today’s Self Educating Consumer. 

Propinquity - Learn what it is and what does it have to do with growing your business.

Propinquity Strategy  - Understand how to define your Propinquity Points

Complete Your Sales Strategy Hear tips about integrating your offline & online marketing & sales.

Spread the Word - Explore how to use Day After Marketing to create Word-of-Mouth (online & offline). 

Join the Conversation

Corona Tools Treechat

Join us for this information-rich topic live on Twitter! Just sign in, search for #treechat and tweet using the hashtag. You're tweets will appear in the live tweet stream and you will be part of the conversation.  Be sure to add the hastag to all your tweets or join us in the treechat room on Tweetchat.  They will automatically add it for you and it's easy to watch the conversation as it happens!

If you do miss the live chat, you can still access the complete Storify transcript, available 24/7 following the live chat.  It includes include all the information and links shared during the discussion.

If you have ever asked yourself, "do people really sell stuff on social media" then this topic is for you!  It will be an hour packed with information and insight that you do not want to miss!

About Treechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now treechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.  Register now to get weekly updates of upcoming chats, links to transcripts, chat reminders and more!  Register now on the GILN website!


Topics: #treechat, business, GILN

Landscapers Making the Switch to Digital Systems

Posted by Chris Sabbarese on Tue, Jun, 03, 2014 @ 17:06 PM

Corona tools landscapechat techRemember back in the day when customers called in requesting landscaping services, and there was no way to contact the contractor that was already on site?  Or those late nights of accounting for hours and hoping you billed them correctly?  Well for those contractors making the switch and going digital, situations like these are a thing of the past.

Upgrading technology, both in the field and in the office makes a lot sense and smart landscapers are gaining a competitive edge for makiing the switch.  They are providing better service and communication with their customers and maximizing their efficiency. It can also have its pitfalls if their system gets lost or stolen.  We look at all sides of the digital divide on this week's #landscapechat.

You're Invited to Tweet 

Join @CoronaTools and #landscapechat co-partner, Brian Horn, Managing Editor of Lawn and Landscape Magazine @lawnandlandscape for this week's topic, making the switch to digital from those in the business. The live chat begins Wednesday, June 4, 2014 at 11 a.m. PST / 2 p.m. EST, were we come together with green industry experts and fellow landscape tweeps each week to discuss all things related to landscape, since 2011.

Discussion Overview 

Technology in the Landscape - Discover the latest technologies that landscape businesses are using in the field for faster communication, service and billing. 

Benefits of Technology - Hear how smart landscapers are using technology and the benefits that come from switching to a digital system.

Making the Switch - Learn what you should consider when planning to switch to a digital system, steps to take and how to transition your business smoothly

Cost of Going Digital - Understand how you should determine the ROI for your investment and what you need to think about.

Challenges with Digital Sytems - Explore some of the challenges that business owners face having their system in the field and if it gets in the wrong hands. 

Join the Conversation

Corona Tools LandscapechatDon’t miss out on this exciting topic and join the conversation via Twitter. Just sign into #landscapechat with your Twitter ID and you can follow the conversation and share with the community. Be sure to add the hastag to all your tweets or join us on the landscapechat Nurph channel that adds it for you and provides 24/7 access to past chat replays!

If you do miss the live event, you can still access the Storify recap, accessible 24/7 that will be posted following the live chat. The transcript includes all the information and links shared during the discussion. 

About Landscapechat

Connect and share with the green industry leaders live on Twitter and 24/7 to learn and share about hot topics in the green industry. Now landscapechat is part of the Green Industry Leaders Network (GILN) presented by Corona and its partners.  We are an alliance of professional organizations who are advancing the horticulture, tree care, and landscaping industries.  Register now to get weekly updates of upcoming chats, links to transcripts, chat reminders and more!  Register now on the GILN website!

Topics: #Landscapechat, business, Lawn and Landscape

Podcasting for Tree Care and Green Industry on #treechat

Posted by Chris Sabbarese on Mon, Jul, 15, 2013 @ 20:07 PM

podcast iconOn this week’s #treechat we are gearing up for what looks like an exciting chat topic. We’re getting social this week for #SocialTuesday with an otherwise overlooked opportunity in digital media.  As a business owner or professional organization in tree care or green industry, it’s getting harder to get someone’s attention.  It’s like you’re trying to get your message out there and your audience is a moving target. They’re busy and constantly on the go.  There’s email and social networks to help amplify your voice but you have to hope they hear you. What if, your audience sought YOU out?  And wanted to listen to your message?

Podcasting is hardly a new form of digital media but this form of communication is still in its infancy!  It's set to take off as the most accessed communications tool in 2014.   We’ll be discussing podcasting with our guest host, Chris VanCleave aka @RedneckRosarian, moderator and host of #rosechat  and Rose Chat Radio on Blog Talk Radio Network.  The live chat begins 7/16/13 at 11AM PST via Twitter, where we come together with industry experts and fellow tree tweeps each week to discuss all things related to trees and tree care, since 2010!

Topic Discussion Overview

Some of the main discussion points that will be covered during the live chat include;

  • Podcasting 101 – learn some of basics for getting started and why you should
  • Tools of the Trade – understand what are the tools and resources you will need to create a successful podcast
  • Building Your Audience – if you make it doesn’t mean they will come…gain some insight into growing your subscriber’s list
  • Podcast Dos & Don’ts  - discover what works and what doesn’t before planning out your podcast
  • Win Podcast Help – ready to get started but not sure where to start?  Why not ask the expert during the chat?  Chris also offered to consult with the most active participant during the chat!

Participating on Treechat

PodcastWithHeadPhones 273x300If you’ve ever thought about doing podcasting and never knew where to start, this is a great opportunity to learn more from an expert!  Just follow the conversation over and tweet from our new Twubs #treechat. Come share with us on this great topic and look forward to sharing with you on the live chat! We hope you will join us for the live chat, however if you do miss it, you can still access on Corona Tools' Storify. It will be posted following the chat and includes all the information, links and resources shared during the discussion so you don't miss a thing!

Who knows, after sitting in on the chat you may be inspired to start your own podcast channel.  And start reaching your audience and customers virtually anywhere any where they go.  On the computer, on smart devices, or in their car…it’s like having YOU on demand 24/7! Do you have an opinion already about the topic? Tell us what you think in the comments below!

Topics: #treechat, tree care, Landscaping, business

Email Marketing for Tree Care & Landscape Pros on #treechat

Posted by Chris Sabbarese on Mon, May, 20, 2013 @ 19:05 PM

corona tools newsletterToo often you hear people say email is so out dated. People don’t email or call these days…they communicate via text or on Facebook. So why waste time on boring old email? Well…in short, it’s where the money is! If you think email marketing is dead, then you can’t miss #SocialTuesday live on #treechat!

The live chat begins 5/21/13 at 11AM PST via Twitter with Corona as this week's host and moderator. Join @Coronatools and other industry experts each week discussing all things related to trees and tree care since 2010!

Key Topic Takeaways

  • Email is your golden ticket – a discussion on why email marketing is vital for businesses and organizations
  • Developing Your Strategy – understanding your goals, scheduling your content and setting your expectations
  • Getting Started – building and managing your email database to grow with your business and delivering targeted email campaigns your readers want
  • registerAchieving Email Nirvana – open rates are great but the call-to- action is what keeps your pocket lined with green
  • Email Formatting – email is never one size fits all, more readers are seeing your emails on mobile device and presentation matters

Email marketing is by far the single most important tool in your marketing tool shed so come join in the conversation on this great topic. Whether you are; a business owner, contractor, committee organizer, or community leader, email should have a place in your marketing strategy.

Don’t miss this special #SocialTuesday chat! If you can’t make the live chat you’ll find a recap of all the links and shares on Corona Tools Storify!  NOTE:  Storify did not register the final 25 mins of this chat...!  Here is a link to the complete chat from Twitter 

Topics: #treechat, tree care, Corona Tools, landscape, business

Social Strategies for Tree Care & Landscape Businesses

Posted by Chris Sabbarese on Tue, Apr, 16, 2013 @ 11:04 AM

social media strategyWith more than 1 billion of the world's population on today's social networks it doesn't take a mathematician to figure out that businesses or organizations looking to expand its customer base and reach, should be actively be engaging with them via social networks. But before you make the leap, it’s important to have a plan and strategy to maximize your time and to yield the greatest benefits.

Beginning in April 2013, the 3rd Tuesday of the month, treechat kicks off #SocialTuesday geared towards identifying trends, tips and strategies for taking advantages of social networks and applying them to tree care and landscape businesses. On 4/16, our topic is your social strategy with the key areas of discussion including;

  • Your Internal Challenges – executive demanding ROI, internal departments who don’t support or understand social networks, budgets and resources
  • On-the-Fly Social Evaluation – how do you know your social strategy is effective, how do you step up your efforts, and where do you go for new ideas and inspiration
  • Social Framework for Businesses – a set of core objectives guidelines that supports your digital strategies within the organization
  • Where to Start – developing the plan before you start and updating your current tactics to become more effective
  • What’s Your Objective – identify why you’re on social networks will help guide your strategy to implement them effectively
  • Your Audience – understanding who they are and what they want from you
  • Brand Voice – structuring your brand guidelines and voice across networks
  • Social Campaigns – if at first you don’t succeed, try something else
  • Measuring Your Success – Did you meet your objectives or is it time to adjust or just start over

So whether you’ve been a social fanatic for years or about to set up your 1st Facebook page, come share with us on Treechat’s, Social Tuesday series and discover new ways to grow your business and your social media plan. In case you missed the live chat or any of the resourses shared, check out the complete Storify transcript.

Topics: #treechat, tree care, Landscaping, business

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